Course curriculum

  • 1

    WELCOME TO THE R.O.I METHOD COURSE | START HERE

    • VIDEO | WELCOME TO THE R.O.I. METHOD

    • VIDEO | HOW TO USE THIS PROGRAM

    • VIDEO | MEET YOUR MENTOR: SCOTT OLDFORD

  • 2

    MODULE 0 | INTRODUCTION

    • VIDEO | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE

    • VIDEO | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT

    • VIDEO | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE

    • VIDEO | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC

  • 3

    MODULE 1 | BUSINESS FUNDAMENTALS

    • MODULE 1 | SECTION 1: ROI MINDSET OF MARKETING & SALES

    • VIDEO | THE DAILY SHIFT

    • BONUS | DAILY SHIFT MINDSET OF SALES & MARKETING LESSONS

    • VIDEO | THE 6 PILLAR EXERCISE

    • VIDEO | DOPAMINE & MARKETING

    • VIDEO | INVISIBLE ROI

    • VIDEO | LONG VS. SHORT TERM DECISION MAKING

    • VIDEO | STACKING WINS VS. LETTING IT GO

    • VIDEO |THE TRUTH ABOUT MOMENTUM & ITS MISTRESS

    • VIDEO | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU'LL SEE RESULTS

    • VIDEO | DEALING WITH OVERWHELM

    • VIDEO | TEST, TEST, TEST & TRACKING

    • VIDEO | THE MARKETING & SALES HAMSTER WHEEL

    • VIDEO | LOSS AVERSION

    • LINK TO BOOK SUGGESTION | SUPER THINKING: THE BIG BOOK OF MENTAL MODELS

    • MODULE 1 | SECTION 2: ROI FOR YOUR BUSINESS MODEL

    • VIDEO | THE IMPORTANCE OF YOUR BUSINESS MODEL

    • VIDEO | GROWTH VS. PROFIT VS. WEALTH

    • VIDEO | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER

    • VIDEO | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL

    • VIDEO | FRONT END VS. BACKEND + LIFETIME VALUE

  • 4

    MODULE 2 | RELEVANCY

    • VIDEO | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?

    • MODULE 2 | SECTION 1: DEVELOP & VALIDATE YOUR OFFER

    • VIDEO | THE IMPORTANCE OF A GREAT PRODUCT

    • VIDEO | PAIN KILLER VS. VITAMIN

    • VIDEO | 4 REASONS SOMEONE BUYS YOUR STUFF

    • VIDEO | CARROT CAKE VS. COOKED CARROTS

    • VIDEO | HOW TO DEVELOP YOUR OFFER

    • VIDEO | HOW TO VALIDATE YOUR OFFER

    • EXAMPLE | HIGH TICKET OFFER VIA GOOGLE DOC

    • EXAMPLE | HIGH TICKET OFFER EVENT VIA GOOGLE DOC

    • VIDEO | WHEN IT'S TIME TO SCALE YOUR OFFER

    • MODULE 2 | SECTION 2: DEVELOP YOUR METHODOLOGY

    • VIDEO | THE IMPORTANCE OF YOUR METHOD

    • VIDEO | EXTRACTING YOUR METHOD FROM MIND TO PAPER

    • WORKSHEET | HOW TO EXTRACT YOUR METHOD FROM YOUR MIND

    • VIDEO | EVOLVING YOUR METHOD

    • VIDEO | PUBLISHING YOUR METHOD

    • MODULE 2 | SECTION 3: YOUR CUSTOMER

    • VIDEO | WHY IT'S IMPORTANT TO KNOW YOUR CUSTOMER

    • VIDEO | 360 DEGREE AVATAR

    • WORKBOOK | 360 DEGREE AVATAR

    • EXAMPLES | 360 DEGREE AVATAR

    • VIDEO | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP

    • MODULE 2 | SECTION 4: POSITIONING

    • VIDEO | DEVELOPING YOUR POSITIONING

    • VIDEO | DEVELOPING YOUR POSITIONING SENTENCE

    • VIDEO | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE

    • WORKSHEET | 6 STEP UNFAIR ADVANTAGE PROCESS

    • MODULE 2 | SECTION 5: MESSAGING

    • VIDEO | WHY MESSAGING IS SO IMPORTANT

    • VIDEO | THE SSF METHOD

    • VIDEO | THE 9 P'S OF MESSAGING

    • VIDEO | THE 9 P'S WORKSHEET EXPLAINED

    • WORKSHEET | 9 POINT MESSAGING EXERCISE

    • VIDEO | THE SSF MATRIX

    • VIDEO | THE SSF METHOD MATRIX EXPLAINED

    • PDF | THE SSF METHOD

    • THE 13 DIFFERENT TYPES OF CONTENT

    • VIDEO | THE 13 DIFFERENT TYPES OF CONTENT

    • WORKSHEET | THE 13 DIFFERENT TYPES OF CONTENT

    • THE RELEVANCY GRID & CONTENT BLOCKS

    • EXAMPLE | RELEVANCY GRID TEMPLATE

    • VIDEO | RELEVANCY GRID TEMPLATE OVERVIEW

    • EXAMPLE | SCOTT'S CONTENT POSTS

    • MODULE 2 | SECTION 6: BRANDING

    • VIDEO | THE IMPORTANCE OF BRANDING

    • BRAND VOICE, MOOD BOARD & INTEGRITY

    • VIDEO | BRAND WORKSHEET

    • WORKSHEET | BRAND COMMITMENT

    • YOUR BRAND STORY

    • VIDEO | YOUR BRAND STORY WORKSHEET

    • WORKSHEET | YOUR BRAND STORY

  • 5

    MODULE 3 | OMNIPRESENCE

    • VIDEO | INTRODUCTION: WHY IS OMNIPRESENCE IMPORTANT?

    • MODULE 3 | SECTION 1: THE FOUNDATION OF OMNIPRESENCE

    • VIDEO | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE

    • WORKSHEET | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE

    • VIDEO | WHY MONEY FOLLOWS ATTENTION

    • VIDEO | CONTEXT VS. CONSUMPTION

    • VIDEO | THE GREAT AMPLIFIER

    • VIDEO | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE

    • MODULE 3 | SECTION 2: CONTENT STRATEGY FOR OMNIPRESENCE

    • VIDEO | THE OMNIPRESENCE CONTENT STRATEGY

    • VIDEO | USING YOUR RELEVANCY GRID CONTENT

    • VIDEO | DEVELOPING GREAT CONTENT

    • VIDEO | HOW TO BE MAGNETIZING

    • VIDEO | HOW TO MEDIATE ATTENTION

    • WORKSHEET | OMNIPRESENCE CONTENT STYLES FOR ROI METHOD

    • WORKSHEET | OMNIPRESENCE & TRAFFIC GUIDE

    • MODULE 3 | SECTION 3: THE 4 STAGES OF OMNIPRESENCE

    • VIDEO | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS

    • VIDEO | HOW OMNIPRESENCE AUDIENCE WORK

    • VIDEO | 4 STAGES OF OMNIPRESENCE GUIDE

    • WORKSHEET | THE 4 STAGES OF OMNIPRESENCE GUIDE

    • WORKSHEET | THE 4 STAGES OF OMNIPRESENCE TEMPLATE

    • WORKSHEET | AUDIENCE GROUPS & OMNIPRESENCE

    • MODULE 3 | SECTION 4: LAUNCHING WITH OMNIPRESENCE

    • VIDEO | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC

    • VIDEO | OMNIPRESENCE USING PAID ADVERTISING

    • VIDEO | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES

    • VIDEO | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS

    • VIDEO | THE 5 TYPES OF SOCIAL PROOF

    • VIDEO | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE

  • 6

    MODULE 4 | INTIMACY

    • VIDEO | INTRODUCTION TO THE 3 C'S OF INTIMACY & WHY IT'S IMPORTANT FOR YOUR SALES & GROWTH

    • MODULE 4 | SECTION 1: INTIMACY THROUGH CONNECTION

    • VIDEO | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?

    • VIDEO | AUTHENTICITY, VULNERABILITY & EQ

    • VIDEO | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE

    • VIDEO | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER

    • MODULE 4 | SECTION 2: INTIMACY THROUGH COMMUNITY

    • VIDEO | WHY COMMUNITY IS SO IMPORTANT

    • VIDEO | HOW TO DEVELOP COMMUNITY

    • VIDEO | BUILD COMMUNITY WITH FACEBOOK GROUPS

    • VIDEO | BUILD COMMUNITY WITH INSTAGRAM

    • VIDEO | BUILD A COMMUNITY WITH YOUR EMAIL LIST

    • VIDEO | SCALING YOUR COMMUNITY

    • MODULE 4 | SECTION 3: INTIMACY THROUGH CONVERSATION

    • VIDEO | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY

    • VIDEO | SOCIAL SELLING 101

    • VIDEO | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS

  • 7

    MODULE 5 | BUILD YOUR ROI FUNNEL

    • MODULE 5 | INTRODUCTION: BUILDING YOUR FUNNEL

    • VIDEO | WHAT IS A MARKETING FUNNEL

    • VIDEO | WHAT IS THE ROI FUNNEL

    • MODULE 5 | SECTION 1: FUNNEL BASICS

    • VIDEO | HOW THE SSF METHOD WORKS IN YOUR FUNNEL

    • GUIDE | MY FAVORITE FUNNELS FOR DIFFERENT BUSINESS MODELS

    • VIDEO | SIMPLICITY, AUTOMATION & THE PARADOX

    • VIDEO | THE HIDDEN FUNNEL

    • MODULE 5 | SECTION 2: RELEVANCY & LEAD MAGNETS

    • VIDEO | THE DIFFERENT TYPES OF LEAD MAGNETS & RELEVANCY

    • GUIDE | THE DIFFERENT TYPES OF LEAD MAGNETS & WHAT YOU NEED TO KNOW

    • MODULE 5 | SECTION 3: FUNNEL IMPLEMENTATION

    • VIDEO | DEVELOPING YOUR LEAD MAGNETS

    • GUIDE & EXAMPLE | STEP BY STEP GUIDE FOR DEVELOPING LEAD MAGNETS

    • BONUS | GUIDE: ONLINE CHALLENGES 101

    • VIDEO | DEVELOPING YOUR LANDING PAGES

    • GUIDE | DEVELOPING YOUR LANDING PAGE & THANK YOU PAGE

    • VIDEO | DEVELOPING YOUR EMAIL SEQUENCE

    • GUIDE | EMAIL SEQUENCE

    • TEMPLATE | MY PERFECT EMAIL

    • DEVELOPING YOUR CONVERSION METHOD

    • GUIDE | APPLICATION PAGES & APPLICATION FORMS

    • GUIDE | STEP BY STEP GUIDE FOR DEVELOPING CONVERSION METHODS

    • GUIDE | USING A FACEBOOK GROUP INSIDE OF YOUR FUNNEL

    • VIDEO | TECHNOLOGY & SOFTWARE

    • GUIDE | TECHNOLOGY & WHAT YOU SHOULD USE

    • VIDEO | 3 PART FUNNEL LAUNCH

    • TEMPLATES | FOR BUILDING YOUR FUNNEL

    • MODULE 5 | SECTION 4: FUNNEL OPTIMIZATION

    • VIDEO | OPTIMIZING THE ROI FUNNEL

    • GUIDE | OPTIMIZATION GUIDE

    • VIDEO | FUNNEL STACKING

    • VIDEO | DESIGN OF YOUR LEAD MAGNET & WHY IT MIGHT NOT MATTER

    • VIDEO | KPI'S & FUNNEL TRACKING

    • GUIDE | SCORECARD & FUNNEL CALCULATOR

    • VIDEO | MODULE 5: CONCLUSION

  • 8

    MODULE 6 | SELLING WITH THE ROI METHOD

    • VIDEO | THE 4 TYPES OF WAYS TO SELL

    • MODULE 6 | SECTION 1: SELLING WITH WEBINARS OR VSL'S

    • VIDEO | WHY WEBINARS WORK & WHEN TO USE THEM

    • BONUS GUIDE | WEBINARS, VSL'S & THE ROI METHOD

    • BONUS GUIDE | WEBINARS, VSL'S & OMNIPRESENCE

    • BONUS GUIDE | THE ULTIMATE GUIDE TO WEBINARS

    • BONUS GUIDE | WEBINAR SIGN UP EMAIL TEMPLATE

    • BONUS GUIDE | 42 PAGES OF EMAILS FROM A CAMPAIGN THAT MADE MILLIONS

    • BONUS GUIDE | BEHIND THE SCENES EXAMPLE OF A WEBINAR I DEVELOPED FOR A 2K PROGRAM

    • BONUS VIDEO | HIGH TICKET LAUNCHPAD WEBINAR FULL SESSION

    • BONUS GUIDE | HIGH TICKET LAUNCHPAD EMAILS & ALL DOCUMENTS

    • BONUS VIDEO | EXAMPLE WEBINAR WITH LIBBY CROW & MYSELF

    • BONUS VIDEO | 17 STEP PROCESS FOR PRODUCING A WEBINAR WITH AVERY FORD

    • BONUS VIDEO | VSL EXAMPLE

    • BONUS VIDEO | WEBINAR EXAMPLE THAT PRODUCED 280K IN A SINGLE DAY

    • BONUS VIDEO | THE ROI METHOD EVERGREEN WEBINAR

    • MODULE 6 | SECTION 2: SELLING WITH SALES PAGES

    • GUIDE | SALES PAGES & THE ROI METHOD

    • BONUS GUIDE | INFOPRODUCT SALES PAGE EXAMPLE

    • BONUS GUIDE | APPLICATION SALES PAGE EXAMPLE

    • BONUS GUIDE | COURSE SALES PAGE EXAMPLE

    • BONUS GUIDE | MEMBERSHIP SALES PAGE EXAMPLE

    • BONUS GUIDE | DIGITAL PRODUCT SALES PAGE EXAMPLE

    • BONUS GUIDE | HIGH TICKET OFFER VIA GOOGLE DOC

    • BONUS GUIDE | HIGH TICKET OFFER EVENT VIA GOOGLE DOC

    • BONUS GUIDE | COURSE SALES PAGE EXAMPLE

    • BONUS GUIDE | HIGH TICKET MASTERMIND SALES PAGE EXAMPLE

    • BONUS GUIDE | COURSE SALES PAGE EXAMPLE (#2)

    • MODULE 6 | SECTION 3: SELLING ON THE PHONE

    • VIDEO | WHY SALES CALLS ARE IMPORTANT

    • GUIDE | SELLING ON THE PHONE WITH THE ROI METHOD

    • VIDEO | 4 STEP SALES PROCESS

    • GUIDE | 4 STEP CLOSE PROCESS

    • VIDEO | LIGHTHOUSE VS. TUGBOAT

    • VIDEO | 4 STEP CLOSE WITH JESSE ELDER

    • BONUS GUIDE | SALES SCRIPT

    • BONUS VIDEO | HANDLING SALES OBJECTIONS

    • BONUS VIDEO | SELLING WITH ALLYSON BYRD

    • VIDEO | MODULE 6: CONCLUSION

  • 9

    MODULE 7 | ORGANIC TRAFFIC

    • MODULE 7 | SECTION 1: ORGANIC CONTENT STRATEGY

    • VIDEO | HOW ORGANIC TRAFFIC WORKS WITH PAID & PARTNERSHIP TRAFFIC

    • GUIDE | ORGANIC TRAFFIC & ROI METHOD

    • WORKSHEET | ORGANIC TRAFFIC WORKSHEET

    • VIDEO | HIRING CONTENT STRATEGISTS TO CREATE & MANAGE

    • BONUS GUIDE | EXAMPLE JOB DESCRIPTION FOR CONTENT MANAGER

    • VIDEO | WHEN & HOW TO USE SOCIAL MEDIA PLATFORMS BASED ON AUDIENCE/TONE

    • BONUS VIDEO TRANING | LINKEDIN

    • BONUS VIDEO TRAINING | HIRING A CONTENT STRATEGY MANAGER

    • MODULE 7 | SECTION 2: WEBSITE CONTENT STRATEGY

    • GUIDE | HOW TO USE YOUR WEBSITE & BLOG

    • VIDEO | SEO STRATEGY & CONTENT

    • MODULE 7 | SECTION 3: SOCIAL MEDIA CONTENT STRATEGY

    • VIDEO | INSTAGRAM OVERVIEW & PURPOSE

    • GUIDE | INSTAGRAM CONTENT MARKETING GUIDE

    • BONUS VIDEO | INSTAGRAM GROWTH WITH AMANDA BUCCI

    • BONUS VIDEO | INSTAGRAM STORIES WITH LIBBY CROW

    • VIDEO | FACEBOOK OVERVIEW & PURPOSE

    • GUIDE | FACEBOOK ORGANIC GUIDE

    • VIDEO | OVERVIEW OF FACEBOOK GROUPS

    • BONUS VIDEO | FACEBOOK GROUP TRAINING

    • VIDEO | YOUTUBE OVERVIEW & PURPOSE

    • BONUS GUIDE | SUNNY LENARDUZZI'S YOUTUBE CHECKLIST

    • MODULE 7 | SECTION 4: EMAIL CONTENT STRATEGY

    • VIDEO | INTRODUCTION TO EMAIL MARKETING

    • GUIDE | EMAIL MARKETING GUIDE

    • MODULE 7 | SECTION 5: TEXT CONTENT STRATEGY

    • VIDEO | TEXT MESSAGING OVERVIEW

    • BONUS GUIDES | TEXTING PROGRAM

    • BONUS VIDEO | ORGANIC TRAFFIC

    • BONUS | CONTENT SOP'S

  • 10

    BONUS VIDEOS & CONTENT: TEXT MESSAGING

    • BONUSE VIDEOS | TEXT MESSAGING

    • VIDEO | READY TO GO NUCLEAR

    • VIDEO | WHY ATTENTION IS IMPORTANT

    • VIDEO | HOW MTA'S WORK

    • VIDEO | ROI METHOD & WHY IT'S IMPORTANT

    • VIDEO | WHEN TO USE TEXTING

    • VIDEO | HOW TO GET SOMEONE'S PHONE NUMBER

    • VIDEO | TEXTING TO SIGN UP

    • VIDEO | TEXTING TO SHOW UP

    • VIDEO | SALE FOLLOWING WITH TEXT

    • VIDEO | NATIVE VIA TEXT

    • TEMPLATE | TEXT MESSAGING

    • BONUS VIDEO | THE ASSESSMENT FUNNEL

  • 11

    BONUS VIDEOS & CONTENT: CONVERSION CRAFT

    • BONUS DOCUMENTS | CONVERSION CRAFT COURSE

    • BONUS VIDEOS | CONVERSION CRAFT COURSE

  • 12

    BONUS TEMPLATES & VIDEOS | CONTENT SOP'S

    • BONUS | CONTENT SOP'S

  • 13

    COURSE ROLL-OUT DETAILS

    • COURSE ROLL-OUT SCHEDULE

    • BUGS, PROBLEMS AND COURSE FEEDBACK

  • 14

    BONUSES & EXTRA'S

    • BONUS Q&A CALLS WITH SCOTT OLDFORD

    • VIDEO | GROUP CALL SEPTEMBER 18

    • THE ROI METHOD: OFFICIAL Q&A