VIDEO | WELCOME TO THE RELEVANCY, OMNIPRESENCE & INTIMACY METHOD

VIDEO | HOW TO USE THIS PROGRAM

VIDEO | MEET YOUR MENTOR: SCOTT OLDFORD

VIDEO | ROI METHOD & WHY IT'S IMPORTANT

VIDEO TRAINING | THE ROI METHOD FOR COURSE CREATORS OVERVIEW

VIDEO | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU'LL SEE RESULTS

THE IMPORTANCE OF YOUR BUSINESS MODEL

ROI METHOD & YOUR PRODUCT TYPE

ROI METHOD & YOUR MONTHLY PROFIT

ROI METHOD & YOUR AUDIENCE SIZE

ROI METHOD & DIFFERENT TYPES OF TRAFFIC

VIDEO | THE 6 PILLAR EXERCISE

VIDEO | DOPAMINE & MARKETING

VIDEO | INVISIBLE ROI

VIDEO | LONG VS. SHORT TERM DECISION MAKING

VIDEO | STACKING WINS VS. LETTING IT GO

VIDEO |THE TRUTH ABOUT MOMENTUM & ITS MISTRESS

VIDEO | DEALING WITH OVERWHELM

VIDEO | TEST, TEST, TEST & TRACKING

VIDEO | THE MARKETING & SALES HAMSTER WHEEL

VIDEO | LOSS AVERSION

VIDEO | GROWTH VS. PROFIT VS. WEALTH

VIDEO | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER

VIDEO | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL

VIDEO | FRONT END VS. BACKEND + LIFETIME VALUE

WHY IS RELEVANCY IMPORTANT?

Step #1: KNOW YOUR CUSTOMER

WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP

Step #2: 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE

Step #3: DEVELOPING YOUR POSITIONING

Exercise | DEVELOPING YOUR POSITIONING SENTENCE

Step #4: MESSAGING

THE SSF METHOD

THE SSF MATRIX

THE 9 P'S OF MESSAGING

STEP #5: THE 13 DIFFERENT TYPES OF CONTENT

RELEVANCY GRID TEMPLATE

STEP #6: BRANDING

YOUR BRAND STORY WORKSHEET

Step #7: YOUR METHODOLOGY

EXTRACTING YOUR METHOD FROM MIND TO PAPER

EVOLVING YOUR METHOD

PUBLISHING YOUR METHOD

Step #8: YOUR OFFER - THE IMPORTANCE OF A GREAT PRODUCT

PAIN KILLER VS. VITAMIN

4 REASONS SOMEONE BUYS YOUR STUFF

CARROT CAKE VS. COOKED CARROTS

HOW TO DEVELOP YOUR OFFER

HOW TO VALIDATE YOUR OFFER

WHEN IT'S TIME TO SCALE YOUR OFFER

INTRODUCTION: WHY IS OMNIPRESENCE IMPORTANT?

VIDEO | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE

VIDEO | WHY MONEY FOLLOWS ATTENTION

VIDEO | CONTEXT VS. CONSUMPTION

VIDEO | THE GREAT AMPLIFIER

VIDEO | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE

SECTION: CONTENT STRATEGY FOR OMNIPRESENCE

VIDEO | THE OMNIPRESENCE CONTENT STRATEGY

VIDEO | USING YOUR RELEVANCY GRID CONTENT

VIDEO | DEVELOPING GREAT CONTENT

VIDEO | HOW TO BE MAGNETIZING

VIDEO | HOW TO MEDIATE ATTENTION

WORKSHEET | OMNIPRESENCE CONTENT STYLES FOR R.O.I. METHOD + OMNIPRESENCE & TRAFFIC GUIDE

SECTION: THE 4 STAGES OF OMNIPRESENCE

THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS

AUDIENCE GROUPS & OMNIPRESENCE

SECTION: LAUNCHING OMNIPRESENCE

VIDEO | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC

VIDEO | OMNIPRESENCE USING PAID ADVERTISING

VIDEO | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES

VIDEO | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS

VIDEO | THE 5 TYPES OF SOCIAL PROOF

OPTIMIZATION OF OMNIPRESENCE

BONUS | OMNIPRESENCE TRAINING

INTRODUCTION TO THE 3 C'S OF INTIMACY

SECTION 1: INTIMACY THROUGH CONNECTION

VIDEO | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?

VIDEO | AUTHENTICITY, VULNERABILITY & EQ

VIDEO | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE

VIDEO | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER

SECTION 2: INTIMACY THROUGH COMMUNITY

VIDEO | WHY COMMUNITY IS SO IMPORTANT

VIDEO | HOW TO DEVELOP COMMUNITY

VIDEO | BUILD COMMUNITY WITH FACEBOOK GROUPS

VIDEO | BUILD COMMUNITY WITH INSTAGRAM

VIDEO | BUILD A COMMUNITY WITH YOUR EMAIL LIST

VIDEO | SCALING YOUR COMMUNITY

SECTION 3: INTIMACY THROUGH CONVERSATION

VIDEO | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY

VIDEO | SOCIAL SELLING 101

VIDEO | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS

SECTION 1: FUNNEL BASICS

VIDEO | WHAT IS A MARKETING FUNNEL

VIDEO | WHAT IS THE ROI FUNNEL

VIDEO | HOW THE SSF METHOD WORKS IN YOUR FUNNEL

GUIDE | MY FAVORITE FUNNELS FOR DIFFERENT BUSINESS MODELS

VIDEO | SIMPLICITY, AUTOMATION & THE PARADOX

VIDEO | THE HIDDEN FUNNEL

SECTION 2: FUNNEL IMPLEMENTATION

VIDEO | THE DIFFERENT TYPES OF LEAD MAGNETS & RELEVANCY

VIDEO | DESIGN OF YOUR LEAD MAGNET & WHY IT MIGHT NOT MATTER

VIDEO | DEVELOPING YOUR LEAD MAGNETS

VIDEO | DEVELOPING YOUR LANDING PAGES

GUIDES | APPLICATION PAGES & APPLICATION FORMS & USING A FACEBOOK GROUP IN YOUR FUNNEL

VIDEO | DEVELOPING YOUR EMAIL SEQUENCE

RESOURCES TO DEVELOPING YOUR EMAIL SEQUENCE

VIDEO | TECHNOLOGY & SOFTWARE

SECTION 3: FUNNEL LAUNCH & OPTIMIZATION

VIDEO | 3 STEP FUNNEL LAUNCH

VIDEO | OPTIMIZING THE ROI FUNNEL

VIDEO | FUNNEL STACKING

VIDEO | KPI'S & FUNNEL TRACKING

MODULE 4 CONCLUSION

VIDEO | THE 4 TYPES OF WAYS TO SELL

SECTION 1: SELLING WITH WEBINARS OR VSL'S

VIDEO | WHY WEBINARS WORK & WHEN TO USE THEM

BONUS VIDEO | 17 STEP PROCESS FOR PRODUCING A WEBINAR

BONUS VIDEO | VSL EXAMPLE

BONUS VIDEO | EXAMPLE WEBINAR WITH LIBBY CROW & MYSELF

BONUS VIDEO | WEBINAR EXAMPLE THAT PRODUCED 280K IN A SINGLE DAY

BONUS VIDEO | THE ROI METHOD EVERGREEN WEBINAR

SECTION 2: SELLING WITH SALES PAGES

BONUS TRAINING:The 4 steps to Writing Persuasive Copy That Pays In 60 Minutes

SECTION 3: SELLING ON THE PHONE

VIDEO | WHY SALES CALLS ARE IMPORTANT

VIDEO | 4 STEP SALES PROCESS

AUDIO | LIGHTHOUSE VS. TUGBOAT

AUDIO | 4 STEP CLOSE WITH JESSE ELDER

BONUS VIDEO | HANDLING SALES OBJECTIONS

BONUS VIDEO | THE ASSESSMENT FUNNEL

BONUS VIDEO | SELLING WITH ALLYSON BYRD

MODULE 5: CONCLUSION

VIDEO | HOW ORGANIC TRAFFIC WORKS WITH PAID & PARTNERSHIP TRAFFIC

#1. SEO STRATEGY & CONTENT

#2. EMAIL MARKETING

#3. SOCIAL MEDIA ORGANIC TRAFFIC

VIDEO | WHEN & HOW TO USE SOCIAL MEDIA PLATFORMS BASED ON AUDIENCE/TONE

FREE FACEBOOK + IG COURSE | BY LOS SILVA

VIDEO | INSTAGRAM OVERVIEW & PURPOSE

BONUS VIDEO | INSTAGRAM GROWTH WITH AMANDA BUCCI

BONUS VIDEO | INSTAGRAM STORIES WITH LIBBY CROW

VIDEO | FACEBOOK OVERVIEW & PURPOSE

VIDEO | OVERVIEW OF FACEBOOK GROUPS

BONUS VIDEO | FACEBOOK GROUP TRAINING

VIDEO | YOUTUBE OVERVIEW & PURPOSE

BONUS VIDEO TRANING | LINKEDIN

#4. TEXT MESSAGING

TEMPLATE | TEXT MESSAGING

BONUS TRAINING | ORGANIC TRAFFIC

SCALING: HIRING CONTENT STRATEGISTS TO CREATE & MANAGE

BONUS | CONTENT SOP'S

YOUTUBE ADS TRAINING

FACEBOOK ADS | INTRODUCTION: WHY + HOW FACEBOOK ADS WORK

FACEBOOK ADS | INTRODUCTION: WHAT YOU NEED TO RUN FACEBOOK ADS

FACEBOOK ADS: FACEBOOK POLICY

FACEBOOK ADS | BUSINESS MANGER: GETTING STARTED

FACEBOOK ADS | BUSINESS MANAGER: ADDING YOUR AD ACCOUNT

FACEBOOK ADS | BUSINESS MANAGER: ERASING AD ACCOUNT CONFUSION

FACEBOOK ADS | BASICS : ADS MANAGER OVERVIEW

FACEBOOK ADS | BASICS: CREATING YOUR FACEBOOK ADS AUDIENCE

FACEBOOK ADS | BASICS: ADVANCED TARGETING TRAINING

FACEBOOK ADS | BASICS: CALCULATING AD BUDGET

FACEBOOK ADS | BASICS: HOW TO SET UP A CBO CAMPAIGN

FACEBOOK ADS | BASICS: HOW AND WHEN TO ADD SOCIAL PROOF

FACEBOOK ADS | BASICS: BANNING NEGATIVE COMMENTS FROM YOUR ADS

FACEBOOK ADS | BASICS: A NOTE ON TARGETING + LAYERING INTERESTS FURTHER

FACEBOOK ADS | THE FACEBOOK PIXEL

FACEBOOK ADS | THE FACEBOOK PIXEL: OVER THE SHOULDER PIXEL INSTALL

FACEBOOK ADS | THE FACEBOOK PIXEL: STANDARD EVENTS

FACEBOOK ADS | THE FACEBOOK PIXEL: CUSTOM EVENTS

FACEBOOK ADS | CREATING YOUR ADS: PREP PHASE FOR YOUR CAMPAIGN

FACEBOOK ADS | CREATING YOUR ADS: SET-UP PHASE FOR YOUR CAMPAIGN

FACEBOOK ADS | CREATING YOUR ADS: TOP, MIDDLE + BOTTOM PART 1

FACEBOOK ADS | CREATING YOUR ADS: TOP, MIDDLE + BOTTOM PART 2

FACEBOOK ADS | CREATING YOUR ADS: CUSTOM AUDIENCE

FACEBOOK ADS | CREATING YOUR ADS: CUSTOM LOOKALIKE AUDIENCE

FACEBOOK ADS | CREATING YOUR ADS: CREATING EXCLUSION AUDIENCES

FACEBOOK ADS | CREATING YOUR ADS: AD TYPES

FACEBOOK ADS | CREATING YOUR ADS: AD COPYWRITING + PICTURES

FACEBOOK ADS | CREATING YOUR ADS: PROPERLY DUPLICATE ADS FOR RETAINING SOCIAL PROOF

FACEBOOK ADS | CREATING YOUR ADS: VISUAL CHART FOR TOP, MIDDLE + BOTTOM

FACEBOOK ADS | MAKING SENSE OF THE DATA: ASSESSING PERFORMANCE OF ADS

FACEBOOK ADS | MAKING SENSE OF THE DATA: ADS TRACKING

FACEBOOK ADS | MAKING SENSE OF THE DATA: AD TRACKING SHEET

FACEBOOK ADS | MAKING SENSE OF THE DATA: DEALING WITH THE PESKY "QUALITY RANKING" AND OTHER METRICS

VIDEO TRAINING | Partnerships, Podcasts, Affiliates & “Weird Traffic” Source Training

VIDEO | CAPTURING & LEVERAGING TESTIMONIALS

HOW TO CRUSH YOUR LAUNCH

MILLION DOLLAR WORKSHOP BREAKDOWN TRAINING

VIDEO TRAINING | WHEN TO USE LOANS AND CREDIT TO GROW YOUR BUSINESS (AND HOW TO DO IT)

BONUS DOCUMENTS | CONVERSION CRAFT COURSE

BONUS VIDEOS | CONVERSION CRAFT COURSE

THE NUCLEAR EFFECT [DOWNLOAD]

Audio | Opening Credits

Audio | Dedication

Audio | Introduction

Audio | Chapter 1

Audio | Chapter 2

Audio | Chapter 3

Audio | Chapter 4

Audio | Chapter 5

Audio | Chapter 6

Audio | Chapter 7

Audio | Chapter 8

Audio | Chapter 9

Audio | Conclusion

Audio | Acknowledgements

Audio | About The Author

Audio | Credits

Q+A | AUGUST 27TH 2020

Q+A | SEPTEMBER 7TH 2020

VIDEO | GROUP CALL SEPTEMBER 18

Q+A | OCTOBER 15TH 2020

Q+A | NOVEMBER 10TH

VIDEO | GROUP CALL NOVEMBER 14

Q+A JANUARY 12TH 2021

Q+A FEBRUARY 18TH 2021

Q+A March 10th 2021